Most well known for our expert curation of vintage rugs, The Vintage Rug Shop is a cult favorite furnishings destination for sourcing heirloom-quality goods from all over the world. Founder and owner Brittany Chinaglia’s aesthetic is deeply rooted in the naturally rich Northern California landscapes—rolling golden hills, fog-filled redwood forests, and craggy coastlines. Her signature style remains core to the spirit of The Vintage Shop, where you’ll find an inspiring mix of old and new, grounded in natural textures, vintage charm and modern silhouettes.
Inspired by relaxed California living, our spaces are thoughtfully designed for avid home-lovers and design enthusiasts alike, honoring our beloved vintage mindset and embracing functional beauty, comfort and livability. We are on a mission to bring good design to everyday living, empowering you to create the feeling of home wherever you are.
What differentiates us from traditional interior design firms is our own vast yet carefully selected collection which we leverage to furnish and style your home. Rooted in our seasoned store-front, we have established strong relationships with our core vendors, makers, and local workrooms to provide our clients with a far more streamlined experience than traditional direct-to-consumer shopping. We source everything from vintage rugs, handcrafted furniture, one-of-a-kind pillows and textiles, decor, art, lighting and other finds from around the globe - making our shop a one-stop destination for uniquely curated furnishings that translate into a warm, lived-in look for your home.
Our furnishing and styling services are built on the belief that your home should be a reflection of you. A warm and inviting home should be livable and welcoming, and we have just the tools to help our clients achieve just that.
Have an open shelf that could use some love, or not quite sure which size rug is best for your space? Send us your photos and we’ll help you find the perfect pieces from our collection to layer in and self-style your space for a stunning refresh!
Need to update an entire room? After visiting your space, we create a personal proposal to transform your near-blank slate room into a beautifully relaxed sanctuary. We include everything from rugs, furniture, art, lighting, textiles, and the finishing touches, all hand-sourced from the shop by our team just for you. We handle all of the nitty gritty logistics so you can relax stress-free until install day, where you will be left with a turn-key, custom designed space without lifting a finger.
Everything that’s included in Level II, but tailored to accomodate multiple rooms of your home rather than just one space. We provide a consistent and collected look throughout your home, for a complete transformation you will treasure for years to come.
Ideal for clients starting with an entire blank slate or newly built home, this service offers full design styling of internally sourced furniture, rugs, lighting, art, textiles, and more to create your perfect space. We partner with you every step of the way to ensure your project comes to life even better than you imagined! With no two spaces alike, our skilled design team understands the complexities of a larger project and is ready to help you create the home you’ve been dreaming of.
Frequently Asked Questions
How are you different from a traditional interior design firm?
Unlike a traditional design firm that typically charges an hourly rate (which can accrue, go over budget or get out of hand), our design services are complimentary and each project minimum goes 100% towards the retail-priced furniture for your space. Our team manages the full process of design, procurement, ordering, warehousing and installation from start to finish for our furnishing level design services. At this time our team is focused on furnishings & styling. We do not manage any construction, architectural work or the selection of paint colors, window treatments and other fixtures.
What type of style best describes The Vintage Rug Shop designs?
Our design style is rooted in relaxed, California living, including a mixture of old and new - with both vintage character and modern touches. We design for the everyday home, embracing function, comfort and livability while also creating a beautifully collected and lived-in look. By leveraging our vast and highly curated in-house assortment, strong vendor relationships and our own local Bay Area workrooms, we are able to source everything we need from furnishings to decor and all that’s in between for your unique design.
Feel free to check out our instagram @vintagerugshop to see more past projects, design inspo and what we’re loving!
I live outside of California. Do you offer out-of-state design services?
Yes! When working with clients out of state, we have the same process of going through the discovery call, proposal and final design presentation. While we complete the majority of our design work remotely, the final installation will be managed in person. Any travel costs for final install are budgeted during the proposal process.
What if I already have furniture I want to keep?
We will do our best to incorporate your heirloom piece into the proposal. Our clients hire us to give a completely finished space in The Vintage Rug Shop aesthetic. If for some reason we cannot fit the piece into the design, we will find another spot for it in your home.
How long does a typical project take to complete?
Project completion can vary widely as no two projects are the same. For example, a Level I design service (simple styling) can take anywhere from 1 day to a few weeks. However for higher levels of service, the amount of time it takes can depend on the lead time of the items ordered for your project. A Level IV design (starting with an empty space) may take up to 6 months or longer. All project completion timelines are highlighted within each design proposal.
What is the difference between each level?
Our Level I design services work to provide clients with a personalized curation of decor and furnishings to refresh their unique space, while providing the flexibility to purchase items at their own pace. Level I services are not inclusive of a final install, as this level is focused on smaller scale projects that can be self-installed. Sofa pillow pairings, kitchen shelf styling, and furniture and rug pairings are great examples of a Level I design service.
Level II and beyond design services are best suited for clients starting from a near-blank slate and are looking for an entire room(s) update. This level is substantially more high-touch by our team than Level I, with an in-person site visit, all procurement, ordering, warehousing and logistics, along with the final install of the design in your home. Due to the nature of this service, this level requires an established starting purchasing commitment for a fully furnished and styled space. This purchasing commitment is dependent on each project and is determined after the discovery call and the site visit to learn more about what the client is wanting to achieve in their new space. Level II fits this need for one single room or space, while Level III offers the same service for multiple rooms and Level IV for an entire blank canvas home.
Is there a project minimum?
Yes, a minimum spend is set for each individual project in Level II and above. The project minimum, also called starting purchasing commitment, is determined by several factors, such as the level of design that you are interested in, what we recommend is needed for the design after visiting the site space, etc. The minimum is included in each proposal that we send after evaluating your space.
Is there an hourly fee?
No, we do not charge an hourly fee. Our design services are free of charge. In lieu of an hourly fee, our clients agree to a project minimum spend which is set based upon the needs and level of the design service.
How do I know you will fit within my budget?
In achieving our signature The Vintage Rug Shop look that our clients come to us to recreate in their home, we value heirloom quality pieces, materials and finishes to create a timeless design that you can maintain for years to come. For Level II and above, our design services are suited to fully furnish and style an entire room(s) using internally sourced furniture, rugs, lighting, art, textiles and decor. After your discovery call and in-person site visit, our team works to build out your custom design proposal including a starting purchasing commitment for each project based on your desired outcome of the design. This purchasing commitment goes 100% towards the retail-priced pieces for your design, with no hidden design fees and is agreed upon by the client before any retainer deposits are made, with full pricing transparency maintained throughout the process. Please specify your budget range in the inquiry form drop down field so that our team has an idea of your ideal project budget before the discovery call.
Do I get a discount?
Discounts are not included in design services. In lieu of an hourly fee our design services are completely free of charge. In addition to our complimentary design services, our clients receive savings on shipping charges that are less than direct-to-consumer residential shipping & handling fees, which our retail customers incur while shopping our e-commerce store.